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インド家電市場における多国籍企業の競争戦略 : LG電子インド法人の現地化とグローバル統合化戦略の実証研究
https://doi.org/10.14988/di.2017.0000016217
https://doi.org/10.14988/di.2017.00000162171b22a03a-4029-4498-92bc-0584552bf8f2
名前 / ファイル | ライセンス | アクション |
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Item type | 学位論文 / Thesis or Dissertation(1) | |||||
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公開日 | 2015-06-12 | |||||
タイトル | ||||||
タイトル | インド家電市場における多国籍企業の競争戦略 : LG電子インド法人の現地化とグローバル統合化戦略の実証研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Competitive strategies of multinational corporations in the India consumer electronics market : experimental study on localization and global integration strategy of LG Electronics India Pvt. Ltd. | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | インド家電市場 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 多国籍企業 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | LG電子インド法人 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 競争戦略 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 現地化戦略 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | グローバル統合化戦略 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | India Consumer Electronics Market | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Multinational Corporation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | LGEIL | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Competitive Strategy | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Localization Strategy | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Global Integration Strategy | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_46ec | |||||
資源タイプ | thesis | |||||
ID登録 | ||||||
ID登録 | 10.14988/di.2017.0000016217 | |||||
ID登録タイプ | JaLC | |||||
タイトルヨミ | ||||||
その他のタイトル | インド カデン シジョウ ニオケル タコクセキ キギョウ ノ キョウソウ センリャク : LG デンシ インド ホウジン ノ ゲンチカ ト グローバル トウゴウカ センリャク ノ ジッショウ ケンキュウ | |||||
著者 |
洪, 性奉
× 洪, 性奉 |
|||||
著者所属 | ||||||
商学研究科 | ||||||
著者所属(英) | ||||||
en | ||||||
Graduate School of Commerce | ||||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 本論文では、急成長を遂げているインド家電市場を取り上げ、同市場に進出した多国籍企業の競争戦略について多国籍企業論の視点から理論的かつ実証的に考察を行った。主にLG電子インド法人が行った市場参入戦略はじめ、各戦略行動について明らかにした。多国籍企業の現地化とグローバル統合化戦略は多次元的な要素を持っており、現地国の環境要素、産業の特性及び、企業の状況に合わせて現地化のレベルを決定する必要があるという含意が得られた。 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this paper I have taken up the India consumer electronics market, which has achieved rapid growth, and theoretically and empirically examined the competitive strategies of multinational corporations, which have advanced into said market from the point of view of multinational corporation theory. I have expounded upon various strategic activities centrally including the market entry strategy conducted by LG Electronics India Pvt. Ltd. The localization and global integration strategies of multinational corporations include many multidimensional factors, and I have established the implication that it is necessary to establish the level of localization to fit the environmental factors of the country in question as well as the features of the industry and state of the company. | |||||
書誌レコードID | ||||||
識別子タイプ | NCID | |||||
関連識別子 | BB1862756X | |||||
関連サイト | ||||||
識別子タイプ | URI | |||||
関連識別子 | https://doors.doshisha.ac.jp/opac/opac_link/bibid/BB12905285/?lang=0 | |||||
関連名称 | 掲載刊行物所蔵情報へのリンク / Link to Contents | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
値 | ETD | |||||
学位名 | ||||||
値 | 博士(商学) | |||||
学位名(英) | ||||||
言語 | en | |||||
値 | Doctor of Commerce | |||||
学位授与機関 | ||||||
値 | 同志社大学 | |||||
学位授与機関(英) | ||||||
言語 | en | |||||
値 | Doshisha University | |||||
学位授与年月日 | ||||||
学位授与年月日 | 2015-03-21 | |||||
学位授与番号 | ||||||
学位授与番号 | 34310甲第700号 |