{"created":"2023-07-27T07:53:30.445469+00:00","id":29307,"links":{},"metadata":{"_buckets":{"deposit":"a5858b25-f070-48d4-86ca-e16beb155ec7"},"_deposit":{"created_by":21,"id":"29307","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"29307"},"status":"published"},"_oai":{"id":"oai:doshisha.repo.nii.ac.jp:00029307","sets":["4251:6485:6486:6487:9198","8:2210:2211:9196"]},"author_link":["21492"],"control_number":"29307","item_1693811493084":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_97ess_right/c_14cb","subitem_version_type":"VoR"}]},"item_1694490770713":{"attribute_name":"権利者情報","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"DA04066893","nameIdentifierScheme":"AID"}],"rightHolderNames":[{"rightHolderLanguage":"ja","rightHolderName":"同志社大学商学会"},{"rightHolderLanguage":"ja-Latn","rightHolderName":"Doshisha Daigaku Shogakkai"},{"rightHolderLanguage":"en","rightHolderName":"The Association of Commerce Doshisha University"}]}]},"item_1695605350696":{"attribute_name":"助成情報","attribute_value_mlt":[{"subitem_award_numbers":{"subitem_award_number":"JP20K01977","subitem_award_uri":"https://kaken.nii.ac.jp/ja/grant/KAKENHI-PROJECT-20K01977/"},"subitem_award_titles":[{"subitem_award_title":"スマート・フォンのデザイン性と利用状況がブランド・ロイヤルティに与える影響","subitem_award_title_language":"ja"}],"subitem_funder_identifiers":{"subitem_funder_identifier":"https://doi.org/10.13039/501100001691","subitem_funder_identifier_type":"Crossref Funder"},"subitem_funder_names":[{"subitem_funder_name":"日本学術振興会","subitem_funder_name_language":"ja"},{"subitem_funder_name":"Japan Society for the Promotion of Science","subitem_funder_name_language":"en"}]},{"subitem_award_numbers":{"subitem_award_number":"JP21K01755","subitem_award_uri":"https://kaken.nii.ac.jp/ja/grant/KAKENHI-PROJECT-21K01755/"},"subitem_award_titles":[{"subitem_award_title":"ブランドの存在意義を基軸としたブランディング研究:DtoC ブランドを対象に","subitem_award_title_language":"ja"}],"subitem_funder_identifiers":{"subitem_funder_identifier":"https://doi.org/10.13039/501100001691","subitem_funder_identifier_type":"Crossref Funder"},"subitem_funder_names":[{"subitem_funder_name":"日本学術振興会","subitem_funder_name_language":"ja"},{"subitem_funder_name":"Japan Society for the Promotion of Science","subitem_funder_name_language":"en"}]}]},"item_1_alternative_title_2":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"デジタル時代の消費者の購買行動に対応したロイヤルティプログラムの検討 : システマティックレビューの整理を通じた構造化と施策案の抽出","subitem_alternative_title_language":"ja"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"466","bibliographicPageStart":"447","bibliographicVolumeNumber":"74","bibliographic_titles":[{"bibliographic_title":"同志社商学","bibliographic_titleLang":"ja"},{"bibliographic_title":"Doshisha Shogaku (The Doshisha Business Review)","bibliographic_titleLang":"en"}]}]},"item_1_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿の目的は，デジタル時代における消費者の購買行動の変化と，それに対応する形でのロイヤルティ・プログラム(以下，LP)について検討することである。デジタル化に伴う消費者の購買行動や小売との接点(インターフェイス)のあり方が変化しており，特に，スマート・フォンが様々な購買行動に活用されていることが明らかになった。この状況に対応したLPを検討するために，先行研究を整理し，主に，(1)関係ベースとしての会員化，(2)慣性ベースとしての接点の活性(アクティブ)化・習慣化，(3)地位ベースとしてのステータスの向上，そこからの関係性維持，強化が主な施策領域であった。これらをふまえ，デジタル時代に対応したLP施策案を提示した。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"The purpose of this paper is to examine the changes in consumer purchasing behavior in the digital age and loyalty programs (LPs) in a corresponding manner. It is clear that consumers' purchasing behavior and the interfaces with retailers are changing with digitalization, and in particular, smartphones are being used for various purchasing behaviors.\nIn order to examine the LP corresponding to this situation, we summarized the previous studies and found that the main policy areas were (1) membership as a relationship base, (2) activation and habituation of contact points as inertia base, and (3) improvement of status as status base, and maintenance and strengthening of relationship therefrom. Based on the above, we proposed LP corresponding to the digital age.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_1_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"同志社大学商学部100周年記念論文集(Special issue in commemoration of the 100th anniversary of Doshisha College  Department of Commerce)","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_1_description_25":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.14988/00029306","subitem_identifier_reg_type":"JaLC"}]},"item_1_publisher_15":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"同志社大学商学会","subitem_publisher_language":"ja"}]},"item_1_publisher_16":{"attribute_name":"出版者（英）","attribute_value_mlt":[{"subitem_publisher":"Doshisha Daigaku Shogakkai","subitem_publisher_language":"ja-Latn"},{"subitem_publisher":"The Association of Commerce Doshisha University","subitem_publisher_language":"en"}]},"item_1_relation_24":{"attribute_name":"関連サイト","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_language":"ja","subitem_relation_name_text":"掲載刊行物所蔵情報へのリンク ／ 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University"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAlternatives":[{"creatorAlternative":"高橋, 広行","creatorAlternativeLang":"ja"}],"creatorNames":[{"creatorName":"Takahashi, Hiroyuki","creatorNameLang":"en"},{"creatorName":"髙橋, 広行","creatorNameLang":"ja"},{"creatorName":"タカハシ, ヒロユキ","creatorNameLang":"ja-Kana"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-11-07"}],"displaytype":"detail","filename":"017074020012.pdf","filesize":[{"value":"631.4 kB"}],"format":"application/pdf","licensetype":"license_7","mimetype":"application/pdf","url":{"label":"017074020012.pdf","url":"https://doshisha.repo.nii.ac.jp/record/29307/files/017074020012.pdf"},"version_id":"c9d3a55a-760b-4041-bf81-67f0a68abe40"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ロイヤルティプログラム","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"購買行動","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"デジタル時代","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"スマートフォン","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"モバイル・デバイス","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Loyalty Program","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Behavior","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Purchasing Behavior","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Digital Age","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Smartphones","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Mobile Devices","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"デジタル時代の消費者の購買行動に対応したロイヤルティ・プログラムの検討 : システマティックレビューの整理を通じた構造化と施策案の抽出","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"デジタル時代の消費者の購買行動に対応したロイヤルティ・プログラムの検討 : システマティックレビューの整理を通じた構造化と施策案の抽出","subitem_title_language":"ja"},{"subitem_title":"デジタル ジダイ ノ ショウヒシャ ノ コウバイ コウドウ ニ タイオウ シタ ロイヤルティ プログラム ノ ケントウ : システマティック レビュー ノ セイリ オ ツウジタ コウゾウカ ト シサクアン ノ チュウシュツ","subitem_title_language":"ja-Kana"},{"subitem_title":"A study of loyalty programs for consumer purchase behavior in the digital era : structuring and identification of proposed measures through systematic reviews","subitem_title_language":"en"}]},"item_type_id":"1","owner":"21","path":["9196","9198"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2022-11-07"},"publish_date":"2022-11-07","publish_status":"0","recid":"29307","relation_version_is_last":true,"title":["デジタル時代の消費者の購買行動に対応したロイヤルティ・プログラムの検討 : システマティックレビューの整理を通じた構造化と施策案の抽出"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2024-03-11T02:22:58.686989+00:00"}