@article{oai:doshisha.repo.nii.ac.jp:00028371, author = {伊藤, 高史 and Ito, Takashi}, issue = {137}, journal = {評論・社会科学, Hyoron Shakaikagaku (Social Science Review)}, month = {May}, note = {本稿は,ジャン・ボードリヤールが「シミュラークル」や「ハイパーリアル」といった概念を使って展開した社会分析を,メディア文化を分析するために筆者が提示した社会システム論的分析枠組みから捉え直し,同分析枠組みの有効性を示すことを試みる。ボードリヤールが描いた社会は,メディアの表象が「現実の表象」ではなく「現実」そのものとなるような社会である。このため,メディア文化に理論的にアプローチするときには,重要な示唆を与えてくれるものだ。ボードリヤールの議論は管理社会への警鐘として理解できるが,シミュラークルとしての「記号」「言語」の在り方を問い直すことで,人々が主体性を回復する可能性をも示唆している。メディア文化の社会システム論的分析枠組みから解釈すれば,管理社会論が指摘した側面は,経済的利益を制御メディアとする文化産業システムが創作システムと消費システムを浸食するものと理解できる。メディア文化の創造的側面に関しては,文化産業システムが本来的に差異を生み出すことで作動を継続するものであることに加えて,文化産業システムと創作システム,消費システムが相互に観察し合い,また自己を反省的に観察し,自己の作動を更新していく点に創造の契機が含まれていることを確認できる。, This study examines the social analysis of French sociologist Jean Baudrillard from a social systems theory perspective, to establish a theoretical framework for analyzing contemporary media culture. Baudrillard coined such concepts as "simuracla" and "hyperreality" and argued that the representation disseminated through media no longer has an original referent (the "reality" to be represented) outside of the media sphere and that the representation is now more representative of reality itself. The sociological analysis of media culture is strongly influenced by his arguments, as the arguments on hyperreality place much emphasis on the power of media. While Baudrillard's social analysis can be interpreted as criticism of a society that is highly controlled by political and business elites, he also suggests tactics for individuals to escape from such control and approach reality through critical examination of the simuracla and the signs created in the media. Social systems theory suggests that a society consists of a complex combination of different social systems, each of which is autonomous while also being influenced by the others. The author understands that the contemporary media culture can be conceptualized as a complex combination of three social systems : "creation system," "business system," and "consumption system." The creation system is based on the communication of creators, likewise, the business system is based on the communication of business practitioners and the consumption system is based on the communication of consumers. As suggested by Baudrillard's arguments, the business system exerts a strong influence on the creation and consumption systems. However, this does not mean that the business system fully controls the communication between creators and consumers. The creation and consumption systems can critically observe the operation of the business system and enjoy freedom to create and consume cultural products to a certain extents. The conflict among different social systems can be interpreted as a major factor for the creativity of media culture in capitalist societies., 論文(Article), application/pdf}, pages = {65--84}, title = {メディア文化の社会システム論的分析枠組みとボードリヤールのシミュラークルとハイパーリアル概念に基づく社会分析}, year = {2021}, yomi = {イトウ, タカシ} }