@article{oai:doshisha.repo.nii.ac.jp:00027958,
 author = {Takahashi, Hiroyuki and 髙橋, 広行},
 issue = {5},
 journal = {同志社商学, Doshisha Shogaku (The Doshisha Business Review)},
 month = {Mar},
 note = {鈴木良始教授古稀祝賀記念号(Honorable issue in commemoration of Prof. Yoshiji Suzuki's 70 years of age)},
 pages = {909--927},
 title = {マーケティング分野におけるコラボレーション(産学連携)の利点 : 新商品開発の事例に基づく推進と成果を通じた利点のための構造仮説},
 volume = {72},
 year = {2021},
 yomi = {タカハシ, ヒロユキ}
}