@article{oai:doshisha.repo.nii.ac.jp:00026403, author = {佐藤, 研一 and Sato, Kenichi}, issue = {4-5}, journal = {同志社商学, Doshisha Shogaku (The Doshisha Business Review)}, month = {Feb}, note = {While inbound tourism is perceived as an attractive economic sector in Japan, it is showing problems, including cultural conflicts between the Japanese hosts and the guests from overseas. To explore how to overcome those conflicts, this study collects data from four Japanese cultural experts who regularly contact overseas guests. The results drawn from a qualitative analysis on the collected data show that the experts perceive bigotry as the biggest obstacle to successful cultural contact, but other factors such as cultural awareness, defined customer service, host attributes, and mutual open-mindedness between the host and the guest can effectively counteract bigotry., 研究(Article), application/pdf}, pages = {525--544}, title = {The impact of cultures on international business : an analysis of cultural contact in the Japanese inbound tourism business}, volume = {70}, year = {2019}, yomi = {サトウ, ケンイチ} }