@article{oai:doshisha.repo.nii.ac.jp:00023072,
 author = {佐野, 楓 and Sano, Kaede},
 issue = {3-4},
 journal = {同志社商学, Doshisha Shogaku (The Doshisha Business Review)},
 month = {Dec},
 note = {研究(Article), application/pdf},
 pages = {491--515},
 title = {Do social media marketing activities enhance customer satisfaction, promote positive WOM and affect behavior intention? : an investigation into the effects of social media on the tourism industry},
 volume = {66},
 year = {2014},
 yomi = {サノ, カエデ}
}