{"created":"2023-07-27T07:48:16.897371+00:00","id":22985,"links":{},"metadata":{"_buckets":{"deposit":"5280aaaf-eaab-4c9b-a2b6-c3410c091b6a"},"_deposit":{"created_by":21,"id":"22985","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"22985"},"status":"published"},"_oai":{"id":"oai:doshisha.repo.nii.ac.jp:00022985","sets":["4251:6216:6217:6296:6297","8:1944:2023:2024"]},"author_link":["12787"],"item_1693811493084":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1694490770713":{"attribute_name":"権利者情報","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"DA03409702","nameIdentifierScheme":"AID"}],"rightHolderNames":[{"rightHolderLanguage":"ja","rightHolderName":"同志社大學經濟學會"},{"rightHolderLanguage":"en","rightHolderName":"The Doshisha Economic Association"}]}]},"item_1_alternative_title_2":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"広告図像の修辞学 : 歌麿筆美人画を手がかりに","subitem_alternative_title_language":"ja"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"4","bibliographicPageEnd":"1378","bibliographicPageStart":"1414","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"經濟學論叢","bibliographic_titleLang":"ja"},{"bibliographic_title":"Keizaigaku-Ronso (The Doshisha University economic review)","bibliographic_titleLang":"en"}]}]},"item_1_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"広告史研究によれば、日本の近代ポスターの歴史は、1907年に三越呉服店が制作した元禄美人のポスターに始まるが、そのルーツは江戸時代の浮世絵美人画に遡ることができるという。本論の課題は、喜多川歌麿が描いた二つの美人画揃物--「名取酒六家選」(1795-97)と「夏衣装当世美人」(1804-06)--を取り上げ、それらがどのようなメカニズムによって商品を宣伝することが可能であったかを、隠喩と換喩という--それぞれ異なった二つのモノの間の類似性と隣接性に基づく--二つの修辞法の観点から分析することである。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"Studies of Japanese advertising concede that the history of modern Japanese posters started with one depicting a beautiful woman in the Genroku style. That poster was produced by Mitsukoshi Gofukuten (the first department store), in 1907, and its roots can be traced back to Edo-Period ukiyo-e beauty prints. This study examines two series of beauty prints by Utamaro—The Peers of Sake Likened to Select Denizens of Six Houses (1794-97) and Summer Outfits: Beauties of Today (1804-06)—in order to determine what mechanism would be effective in promoting their respective products, from the perspective of two rhetorical devices: metaphor and metonymy. These devices defer to the similarities and contiguity, respectively, between two different things.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_1_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"論説(Article)","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_1_description_25":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.14988/pa.2017.0000013774","subitem_identifier_reg_type":"JaLC"}]},"item_1_publisher_15":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"同志社大學經濟學會","subitem_publisher_language":"ja"}]},"item_1_publisher_16":{"attribute_name":"出版者（英）","attribute_value_mlt":[{"subitem_publisher":"The Doshisha Economic 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University"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"岸, 文和","creatorNameLang":"ja"},{"creatorName":"キシ, フミカズ","creatorNameLang":"ja-Kana"},{"creatorName":"Kishi, Fumikazu","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"12787","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"1000030177810","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/1000030177810"},{"nameIdentifier":"30177810","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://kaken.nii.ac.jp/ja/search/?qm=30177810"},{"nameIdentifier":"DA08719489","nameIdentifierScheme":"AID","nameIdentifierURI":"https://ci.nii.ac.jp/author/DA08719489"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2014-11-07"}],"displaytype":"detail","filename":"034064040016.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"034064040016.pdf","url":"https://doshisha.repo.nii.ac.jp/record/22985/files/034064040016.pdf"},"version_id":"eecd6cb0-9959-4440-9f9c-08ec982f465f"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"advertisement","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"metaphor","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"metonymy","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広告図像の修辞学 : 歌麿筆「美人画」を手がかりに","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告図像の修辞学 : 歌麿筆「美人画」を手がかりに","subitem_title_language":"ja"},{"subitem_title":"コウコク ズゾウ ノ シュウジガク : ウタマロ ヒツ ビジンガ オ テガカリ ニ","subitem_title_language":"ja-Kana"},{"subitem_title":"The rhetoric of visual images for advertising purposes : observations derived from Utamaro's beauty prints","subitem_title_language":"en"}]},"item_type_id":"1","owner":"21","path":["2024","6297"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2014-11-07"},"publish_date":"2014-11-07","publish_status":"0","recid":"22985","relation_version_is_last":true,"title":["広告図像の修辞学 : 歌麿筆「美人画」を手がかりに"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2023-11-10T00:22:03.423905+00:00"}