@article{oai:doshisha.repo.nii.ac.jp:00021598, author = {太田, 航平 and Ota, Kohei}, issue = {1}, journal = {同志社政策科学研究, Doshisha University policy & management review}, month = {Sep}, note = {2009年夏から秋の約5ヶ月間、筆者が代表理事を務めるNPO地域環境デザイン研究所ecotoneと京都市が共催し、コカ・コーラウエスト(株)と(株)ローソンの協力を得て、環境意識の高まりを具体的な実践行動に結びつける飲料販売手法の創出に取り組んだ。具体的には、保有率は高いが使用率の低い「マイボトルやマイカップ、水筒など」へのディスペンサー機器を用いた飲料販売を行った。そこで、ソーシャル・イノベーション研究コースにおける社会実験の中間報告としても位置づけつつ、本稿にまとめたい。, NPO environmental design laboratory ecotone where the author served as the representative director and Kyoto City co-sponsored for about five months from the summer of 2009 to autumn, the cooperation of the "coca-cola west Ltd." and "Lawson Ltd." was received, and it worked on the creation of the beverage sales technique for tying to a concrete practice action the rise of environment awareness. Concretely, the beverage with a dispenser equipment to "My bottle, My cup, and flask , etc." that the usage rate is low was sold though the ownership ratio was high. Then, I want to bring it together in this text locating it as an interim report of a social experiment in the social innovation research course., 研究活動報告(Research and Activity Report), application/pdf}, pages = {111--113}, title = {2R(リデュース、リユース)型飲料販売手法の創出 : コンビニエンスストアにおけるマイボトルへの飲料補充販売社会実験より}, volume = {12}, year = {2010}, yomi = {オオタ, コウヘイ} }