{"created":"2024-07-05T01:57:38.019412+00:00","id":2000556,"links":{},"metadata":{"_buckets":{"deposit":"81f00587-88db-46ce-bc2f-8b692d12feef"},"_deposit":{"created_by":21,"id":"2000556","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"2000556"},"status":"published"},"_oai":{"id":"oai:doshisha.repo.nii.ac.jp:02000556","sets":[]},"author_link":["31346"],"item_12_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-06","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"4","bibliographicPageStart":"n","bibliographicVolumeNumber":"2024","bibliographic_titles":[{"bibliographic_title":"同志社大学ソーシャルマーケティング研究センターワーキングペーパー","bibliographic_titleLang":"ja"},{"bibliographic_title":"SMRC Working Paper","bibliographic_titleLang":"en"}]}]},"item_12_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"ソーシャルマーケティングで基軸となる「ソーシャルグッド」の概念は，社会文化的な規範や価値意識に応じ，社会集団ごとに異なっている。また，何が社会にとって「良いこと」であるかの捉え方には，法律学や政治学，経済学，社会心理学，経営学等の社会科学の諸学問分野によっても差異がある。本稿では，経営学においても，資本主義が深化発展する中で「良いこと」の捉え方が目下大きな転換点にあることを概説する。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"The concept of 'social good', which is the cornerstone of social marketing, differs from one social group to another, depending on socio-cultural norms and value consciousness. There are also differences in the way of perceiving what is 'good' for society depending on various disciplines in the social sciences, such as law, political science, economics, social psychology and business administration. This paper outlines that even in business administration, the perception of what is 'good' is currently at a major turning point in the deepening and development of capitalism.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_12_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"ページの表記は無し","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_12_publisher_15":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"同志社大学ソーシャルマーケティング研究センター","subitem_publisher_language":"ja"}]},"item_12_publisher_16":{"attribute_name":"出版者（英）","attribute_value_mlt":[{"subitem_publisher":"The Social Marketing Research Centre, Doshisha University","subitem_publisher_language":"en"}]},"item_12_subject_28":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"335.15","subitem_subject_scheme":"NDC"}]},"item_12_text_8":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"神戸大学大学院経営学研究科 / 同志社大学ソーシャルマーケティング研究センター"}]},"item_1693813797386":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1694492042869":{"attribute_name":"権利者情報","attribute_value_mlt":[{"rightHolderNames":[{"rightHolderLanguage":"ja","rightHolderName":"同志社大学ソーシャルマーケティング研究センター"},{"rightHolderLanguage":"en","rightHolderName":"The Social Marketing Research Centre, Doshisha University"}]}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open 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ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/1000000243296"},{"nameIdentifier":"DA13319537","nameIdentifierScheme":"AID","nameIdentifierURI":"https://ci.nii.ac.jp/author/DA13319537"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2024-07-08"}],"displaytype":"detail","fileDate":[{"fileDateType":"Issued","fileDateValue":"2024-06-01"}],"filename":"058240040001.pdf","filesize":[{"value":"504.5 KB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"058240040001.pdf","objectType":"fulltext","url":"https://doshisha.repo.nii.ac.jp/record/2000556/files/058240040001.pdf"},"version_id":"115380af-2b6c-433a-913f-ca01489b43c9"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ソーシャルグッド","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"社会科学","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"企業","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"経営学","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"サステナブル経営","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"socail good","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"social sciences","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"firm","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"business administration","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"sustainable management","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"technical report","resourceuri":"http://purl.org/coar/resource_type/c_18gh"}]},"item_title":"社会科学としての経営学の発展とソーシャルマーケティング","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"社会科学としての経営学の発展とソーシャルマーケティング","subitem_title_language":"ja"},{"subitem_title":"シャカイ カガク トシテノ ケイエイガク  ノ ハッテン ト ソーシャル マーケティング","subitem_title_language":"ja-Kana"}]},"item_type_id":"12","owner":"21","path":["1720140401457","1720140667486"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-07-08"},"publish_date":"2024-07-08","publish_status":"0","recid":"2000556","relation_version_is_last":true,"title":["社会科学としての経営学の発展とソーシャルマーケティング"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2025-07-03T07:53:14.099044+00:00"}