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First, the paper describes the relationship between \"medical eco-activity\" and the society it aims to create and how social marketing can contribute to it. Then, I present concrete examples of how medical eco-activities can be implemented in society based on social marketing through four case studies. Furthermore, the significance of co-creation will be presented based on the results of qualitative research on social implementation.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_1_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"麻生潤准教授定年退職記念号(Special issue in commemoration of Associate Professor Jun Aso's 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