{"created":"2023-11-01T05:12:20.680540+00:00","id":2000140,"links":{},"metadata":{"_buckets":{"deposit":"feb698a6-480b-49a1-b3ae-d73c9174038b"},"_deposit":{"created_by":16,"id":"2000140","owner":"16","owners":[16],"pid":{"revision_id":0,"type":"depid","value":"2000140"},"status":"published"},"_oai":{"id":"oai:doshisha.repo.nii.ac.jp:02000140","sets":["4251:5310:5311:5312:1698803149590","8:1050:1051:1698803040310"]},"author_link":["30588"],"item_1693811493084":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1694490770713":{"attribute_name":"権利者情報","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"DA15255399","nameIdentifierScheme":"AID"}],"rightHolderNames":[{"rightHolderLanguage":"ja","rightHolderName":"同志社大学社会学会"},{"rightHolderLanguage":"en","rightHolderName":"The Association of Social Studies, Doshisha University"}]}]},"item_1_alternative_title_2":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"国家メディア戦略文化映画への広告の接近 : 第二次世界大戦期の原弘と板垣鷹穂の言説と制作に着目して","subitem_alternative_title_language":"ja"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"146","bibliographicPageEnd":"42","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"評論・社会科学","bibliographic_titleLang":"ja"},{"bibliographic_title":"Hyoron Shakaikagaku (Social Science Review)","bibliographic_titleLang":"en"}]}]},"item_1_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿の目的は，1930年代における視覚情報伝達メディアとしての映画の伸張の過程を，二人の芸術分野の主導者らの言説と制作物に着目して明らかにすることにある。1937年のパリ万博日本館で写真壁画を制作したデザイナー原弘は，同時期に公開された国家的な映画に強い関心を寄せ，広告映画制作への意欲を表明していた。国家の諮問委員の立場にあった美術評論家，板垣鷹穂は，1939年に施行された「映画法」により強制上映が義務付けられた「文化映画」に「宣伝映画」を含める指針を示した。両者には，絵具や写真と同様に映画を芸術的表現によって情報を伝達する手段として捉える姿勢が共通していた。彼らには娯楽劇映画とは異なる視覚情報伝達メディアとしての映画の可能性への強い期待があった。国家メディア戦略である「文化映画」に「宣伝映画」が組み込まれたことで，1940年前後に広告・宣伝映画にかかる議論は活発化した。これらはそれ以前にあった，企業による映画巡回興行での広告映画制作の経験を，戦後のテレビ広告の制作につなぐ試行となったと考えられる。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"This paper aims to explore the expansion of cinema as a medium for the transmission of visual information during the 1930s. Specifically, it focuses on the discourse and production of two leaders in the art field: Hiromu Hara, a graphic designer who created the photographic murals for the Japanese pavilion at the 1937 Paris World's Fair, and Takao Itagaki, an art critic and member of the national advisory committee. Hara, inspired by the national films of that era, was eager to produce advertising films. Itagaki included \"advertising films\" in the category of \"cultural films\" that were required to be screened under the 1939 film law. Both Hara and Itagaki viewed films as a means of artistic expression, akin to paintings and photographs. They recognized the potential of film as a medium to convey visual information, as opposed to the entertainment-focused films that had gained popularity. The inclusion of advertising films into the national media strategy of cultural films stimulated discussions about advertising and promotional films around 1940 and represented attempts to link the experience of advertising film production in the earlier traveling film exhibition to the production of television advertisements in the postwar period.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_1_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_1_description_25":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.14988/0002000140","subitem_identifier_reg_type":"JaLC"}]},"item_1_publisher_15":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"同志社大学社会学会","subitem_publisher_language":"ja"}]},"item_1_publisher_16":{"attribute_name":"出版者（英）","attribute_value_mlt":[{"subitem_publisher":"The Association of Social Studies, Doshisha 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Contents"}],"subitem_relation_type":"isFormatOf","subitem_relation_type_id":{"subitem_relation_type_id_text":"https://doors.doshisha.ac.jp/opac/opac_link/bibid/SB00961338/?lang=0","subitem_relation_type_select":"URI"}}]},"item_1_select_10":{"attribute_name":"所属機関識別子種別","attribute_value_mlt":[{"subitem_select_item":"ROR"}]},"item_1_select_11":{"attribute_name":"所属機関識別子","attribute_value_mlt":[{"subitem_select_item":"https://ror.org/01fxdkm29"}]},"item_1_source_id_17":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02862840","subitem_source_identifier_type":"PISSN"}]},"item_1_source_id_19":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00211207","subitem_source_identifier_type":"NCID"}]},"item_1_subject_27":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"778","subitem_subject_scheme":"NDC"}]},"item_1_text_8":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"同志社大学社会学部教授"}]},"item_1_text_9":{"attribute_name":"著者所属（英）","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Doshisha University"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Takeuchi, Yukie","creatorNameLang":"en"},{"creatorName":"竹内, 幸絵","creatorNameLang":"ja"},{"creatorName":"タケウチ, ユキエ","creatorNameLang":"ja-Kana"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-11-06"}],"displaytype":"detail","filename":"031001460002.pdf","filesize":[{"value":"4.1MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"031001460002.pdf","objectType":"fulltext","url":"https://doshisha.repo.nii.ac.jp/record/2000140/files/031001460002.pdf"},"version_id":"70e8bab1-9bc2-4884-944a-73372c49a466"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告映画","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"文化映画","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"写真壁画","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"機械芸術論","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"板垣鷹穂","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising film","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Cultural film","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Photomural","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Mechanical art theory","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Takao Itagaki","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"国家メディア戦略「文化映画」への広告の接近 : 第二次世界大戦期の原弘と板垣鷹穂の言説と制作に着目して","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"国家メディア戦略「文化映画」への広告の接近 : 第二次世界大戦期の原弘と板垣鷹穂の言説と制作に着目して","subitem_title_language":"ja"},{"subitem_title":"コッカ メディア センリャク ブンカ エイガ エノ コウコク ノ セッキン : ダイニジ セカイ タイセンキ ノ ハラ ヒロム ト イタガキ タカオ ノ ゲンセツ ト セイサク ニ チャクモク シテ","subitem_title_language":"ja-Kana"},{"subitem_title":"Approaching the national media strategy of \"cultural films\" in advertising : the discourse and production of Hiromu Hara and Takao Itagaki during the World War II era","subitem_title_language":"en"}]},"item_type_id":"1","owner":"16","path":["1698803040310","1698803149590"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-11-06"},"publish_date":"2023-11-06","publish_status":"0","recid":"2000140","relation_version_is_last":true,"title":["国家メディア戦略「文化映画」への広告の接近 : 第二次世界大戦期の原弘と板垣鷹穂の言説と制作に着目して"],"weko_creator_id":"16","weko_shared_id":-1},"updated":"2023-11-06T05:45:31.708685+00:00"}