@article{oai:doshisha.repo.nii.ac.jp:00014591, author = {光澤, 滋朗 and Mitsuzawa, Shigeo}, issue = {5-6}, journal = {同志社商学, Doshisha Shogaku (The Doshisha Business Review)}, month = {Mar}, note = {書評}, pages = {132--140}, title = {小原博著『日本マーケティング史 -- 現代流通の史的構図 --』中央経済社,1994年,314ページ}, volume = {46}, year = {1995}, yomi = {ミツザワ, シゲオ} }