@article{oai:doshisha.repo.nii.ac.jp:00014449,
 author = {光澤, 滋朗 and Mitsuzawa, Shigeo},
 issue = {5},
 journal = {同志社商学, Doshisha Shogaku (The Doshisha Business Review)},
 month = {Feb},
 note = {研究, 今井俊一教授 古稀祝賀記念号},
 pages = {106--133},
 title = {マーケティング学説史の方法論的諸問題},
 volume = {43},
 year = {1992},
 yomi = {ミツザワ, シゲオ}
}