{"created":"2023-07-27T07:39:17.972524+00:00","id":11995,"links":{},"metadata":{"_buckets":{"deposit":"9ebda66d-4c62-4537-8733-66fa1cd1faaa"},"_deposit":{"created_by":21,"id":"11995","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"11995"},"status":"published"},"_oai":{"id":"oai:doshisha.repo.nii.ac.jp:00011995","sets":["4251:7070:7071:7093:7125","8:2792:2814:2846"]},"author_link":["11509"],"item_1693811493084":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1694490770713":{"attribute_name":"権利者情報","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"DA12421221","nameIdentifierScheme":"AID"}],"rightHolderNames":[{"rightHolderLanguage":"ja","rightHolderName":"同志社大学大学院総合政策科学会"}]}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2003-03-18","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"360","bibliographicPageStart":"347","bibliographicVolumeNumber":"4","bibliographic_titles":[{"bibliographic_title":"同志社政策科学研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Doshisha University policy & management review","bibliographic_titleLang":"en"}]}]},"item_1_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本で企業イメージが注目されるようになったのは、大量消費社会の幕が開き始めた1960年代からである。経営戦略の特にマーケティングのアプローチの一つとして台頭し、その後、時代のコミュニケーション・ニーズに対応しながら今日に至っている。しかし、バブル崩壊後、懐疑論が渦巻いている。その要因として、企業および研究者が、広告や商品など経費をかけて発信する恣意的な情報を、イメージ戦略と位置づけてきたことが考えられる。時代や経済状況が変わろうとも、普遍的かつ本質的な企業イメージがあるのではないか。この疑問を解決するために、本稿では組織の中心にいる従業員に着目し、ビジネスマナーを切り口に、従業員の応対や態度が企業イメージを構築するうえで有用であることを提案する。具体的研究プロセスとしては、企業イメージ戦略と企業文化の視点から、製造業の「人不在」の問題点を指摘したうえで、京都に本社をおく製造業9社に対して行った来客応対と企業の意識調査の結果をもとに、企業文化がどのように組織の活性化のテコとなり、ひいてはそれがいかに企業イメージになり得るかを明らかにする。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_1_description_13":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"研究ノート","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_1_description_25":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.14988/pa.2017.0000004766","subitem_identifier_reg_type":"JaLC"}]},"item_1_publisher_15":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"同志社大学大学院総合政策科学会","subitem_publisher_language":"ja"}]},"item_1_relation_24":{"attribute_name":"関連サイト","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_language":"ja","subitem_relation_name_text":"掲載刊行物所蔵情報へのリンク / Link to Contents"}],"subitem_relation_type":"isFormatOf","subitem_relation_type_id":{"subitem_relation_type_id_text":"https://doors.doshisha.ac.jp/opac/opac_link/bibid/SB00953026/?lang=0","subitem_relation_type_select":"URI"}}]},"item_1_source_id_17":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18808336","subitem_source_identifier_type":"PISSN"}]},"item_1_source_id_19":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11408121","subitem_source_identifier_type":"NCID"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田中, 雅子","creatorNameLang":"ja"},{"creatorName":"タナカ, マサコ","creatorNameLang":"ja-Kana"},{"creatorName":"Tanaka, Masako","creatorNameLang":"en"}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2005-06-02"}],"displaytype":"detail","filename":"4tanaka.pdf","filesize":[{"value":"99.3 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"4tanaka.pdf","url":"https://doshisha.repo.nii.ac.jp/record/11995/files/4tanaka.pdf"},"version_id":"51f7c109-81ad-418f-8527-5638dabdf656"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"企業イメージ戦略におけるビジネスマナーの有用性に関する一考察 : 従業員尊重の企業文化創造に向けて","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"企業イメージ戦略におけるビジネスマナーの有用性に関する一考察 : 従業員尊重の企業文化創造に向けて","subitem_title_language":"ja"},{"subitem_title":"Usefulness of Business Etiquette in Corporate Image Strategy : for Creating Corporate Culture that Respect Employees","subitem_title_language":"en"}]},"item_type_id":"1","owner":"21","path":["2846","7125"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2005-06-02"},"publish_date":"2005-06-02","publish_status":"0","recid":"11995","relation_version_is_last":true,"title":["企業イメージ戦略におけるビジネスマナーの有用性に関する一考察 : 従業員尊重の企業文化創造に向けて"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2024-01-12T07:14:16.067806+00:00"}