Doshisha University Academic Repository is a system for electronically collecting accumulating,and storing research results,educational resources,and other academic content created by Doshisha University.
Validation of acceptable loyalty programs in the digital age : through comparative analysis of engagement, loyalty, satisfaction, and purchase behavior data
デジタル時代に対応したロイヤルティ・プログラムの検証 : エンゲージメント，ロイヤルティ，満足度，購買行動データとの比較分析を通じて
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017074030004.pdf
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