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While inbound tourism is perceived as an attractive economic sector in Japan, it is showing problems, including cultural conflicts between the Japanese hosts and the guests from overseas. To explore how to overcome those conflicts, this study collects data from four Japanese cultural experts who regularly contact overseas guests. The results drawn from a qualitative analysis on the collected data show that the experts perceive bigotry as the biggest obstacle to successful cultural contact, but other factors such as cultural awareness, defined customer service, host attributes, and mutual open-mindedness between the host and the guest can effectively counteract bigotry.
内容記述
研究(Article)
雑誌名
同志社商学
雑誌名(英)
Doshisha Shogaku (The Doshisha Business Review)
巻
70
号
4-5
ページ
525 - 544
発行年
2019-02-25
出版者
同志社大学商学会
出版者（英）
Doshisha Daigaku Shogakkai
The Association of Commerce Doshisha University
ISSN
03872858
書誌レコードID
AN00165609
権利
同志社大学商学会
権利（英）
Doshisha Daigaku Shogakkai
The Association of Commerce Doshisha University
The impact of cultures on international business : an analysis of cultural contact in the Japanese inbound tourism business
017070040502.pdf
(351.38KB)
